I know…there is a spelling mistake. It should be “business” and definitely not “bussiness”…It is there on purpose. Have you any idea how many monthly searches such a misspelling has and how many visitors it can bring to your website? And there is no competition! Well, that’s the reason why we are meeting now. Cool hey? We can always say that we became acquainted through a spelling mistake. Pleased to meet you and I hope you will enjoy the rest of my post…and please, forgive that mistake!
Venturing into home based business ideas requires pluck, business sense, and some creativity. If you’ve opted for one of the promising home based bussiness ideas in the marketplace, gleaning insights from seasoned entrepreneurs can also be helpful.
Successful business operators can share techniques to build your bussiness ideas and overcome tough times. For example, if you’ve chosen to operate a dog grooming franchise business from home, you have a business model you can follow, but you still need to learn the nitty gritty, and research on business aspects like sales, marketing, and bookkeeping. It’s not enough that you love dogs; you need to market your dog grooming service to continually lure customers. Looking at how successful entrepreneurs operate their business can be very helpful.
You can also write blogs (or satisfied customers can do this) or start a group blog to connect with other customers looking for the services you offer. You can post positive comments in other people’s blog discussions related to your niche. You can also post your offerings in leading social media sites and generate “likes” while also using traditional media forms like distributing flyers posted on bulletin boards in schools and high-traffic areas like entrance to supermarkets or buildings. You can also join trade shows and give away items like shirts with your blog URL printed on them.
Selecting from the wide array of bussiness ideas and running the business, as veteran entrepreneurs point out, requires hard work and perseverance. An eye for detail can also help. By using tried-and-proven techniques, things can be accomplished in an easier manner.
If your passion is selling personalized stuff like t-shirts, for instance, you can get inspiring ideas for catchy & funky designs by browsing the web and being observant of people around you. If you’ve become a home-based food franchise operator, you can concentrate on efficiently running the business from home and then later on target additional sites in high-traffic locations when your customer base increases.
While pluck and courage are among the important traits that a home-based entrepreneur can make use of, having adequate business sense is imperative. A business owner with shortcomings in accounting or technological tools, enrolling in a crash course and studying the ropes through eBooks and other modern informational tools can have huge payoffs.
Seasoned business operators also cite the importance of using the right marketing approaches and good customer service. People keen on tapping home based franchise opportunities must be able to maintain a receptive channel of communication with clients and suppliers.
In other words, building and letting your home-based business take off entails huge effort and creative or resourceful thinking, aside from courage and a sound business plan. What you can do to have a good foundation is consult a home-based bussiness expert/consultant and touch base with successful franchise operators. I am one…just get in touch…contact me now and I will be happy to work with you…no strings attached!
If you thought I actually made a spelling mistake by titling my article “Buisness Ideas”…you are right and I did it on purpose. Believe it or not that is actually how I got you to my website. It’s little trick that allows this article to rank. Many people actually misspell when searching on line and this is a great idea to increase traffic to a website using organic search. Now that you have learned this little trick, please, keep reading and I hope you enjoy the rest of my article.
If you are “online wise”, it’s easy to spot more than a few successful buisness ideas on the world wide web. On the other hand, these ideas are of no real value if you do not implement and turn them into your reality. There are three basic steps to achieve this. One is to recognize the opportunities as they present themselves. Two is to create and hone your connections. Three is to implement and keep your best practices going for the sustainability of your newly found road to prosperity.
Identifying Business Opportunities
The internet is a gigantic marketplace where big business opportunities are abundant. Nevertheless, you have to also recognize that not all of these opportunities can be suitable for you to profit online. Therefore, you must learn how to recognize the right opportunity when it comes knocking on your door. Don’t let it pass, or you miss the chance to make money from a potential income-generating business.
You can find successful buisness ideas from entrepreneurs running their own businesses on the web. Identify gaps or inefficiencies and then build your business to fill in the gap or to correct inefficiencies. As long as you can satisfy the needs or wants of a market you are interested about; you can become a successful business entrepreneur, whether online or offline.
Build Your Connections
To turn your business ideas into successful reality, the key is to connect with your target market. You have to know what their needs and wants are, and how they want their solutions delivered to them.
Studies show that most consumers are using the internet to get information and to buy what they need and want. If trends continue in 2013, about 88+% of the online population globally will rely on the internet for their solutions and shopping requirements.
Of the more than 88% online consumers, almost half of them or 42% are gathering information about what they need or want to buy from the internet. 21% of them read reviews online before they decide to purchase. Successful business ideas seriously consider the statistics on consumer behavior.
To connect with your target market, give them the information they need to help them make better decisions. Let them realize how they will find their solutions from your business and benefit from it.
Maintain Your Best Practices
As you turn your business ideas into reality, it is essential that you track your progress. This will enable you to identify your best practices, and either correct or discard those that do not yield profitable results. In doing this, you will be able to save on cost, increase your productivity, and widen your profit margin.
The internet is a vast marketplace where successful business ideas abound. Learn how to recognize opportunities as they come your way. Connect with your audience and nurture good relationships. Monitor your progress and keep your best practices. Start to act on profitable ideas right now.
With the global financial crisis still running a rampant crowd of “want to be” entrepreneurs are turning to the World Wide Web hoping to find opportunities to quickly overcome their financial woes or even become an Internet marketing millionaire.
Cyberspace is an alternative dimension and a level playing field where anyone can start a business. All that’s needed is desire to succeed, a small capital and some technical knowledge. The caveat is that if you build an Internet business based on love, you can make it big, but if you start with the idea of getting rich quickly, your only outcome will be failure.
Generally there are plenty of good reasons to start an Internet business and sound methods and strategies to be successful online. The issue is that even those who call themselves “Internet marketing guru” and potential Internet marketing millionaire often have no idea of even the most basic philosophy driving this ever changing, virtual world.
Ironically the best place to learn the key principles to online success is the Internet itself. Being original is mostly counter-productive unless you have plenty of time and resources to burn. Instead one of the secrets to online success is to find what other successful marketers are already doing, carve out a niche where you can distinguish yourself and have great fun in the process.
Of course, there is nothing wrong with the dream of becoming an Internet marketing millionaire. In fact that will give you the initial drive to take action, but in reality the essential starting point should be the honest assessment of your interests and objectives and the realization that starting an online ventures means a profound lifestyle change so you should be aware of the possible repercussions. Business wise, there are strict laws to success that most “want to be” Internet marketing millionaires totally ignore to their own detriment.
Find real people looking for help. The secret here is to offer the solution to real problems. What you think people want might only be wishful thinking and will lead you to failure.
You are the expert. When you have a health problem you go to a specialist. When you buy something you go to an expert. Being an expert does not require a degree. Get people to trust you. Become their mentor and friend and do not try to blatantly sell them your products and services. Make sure your blog has your address and contact details and do not be afraid to display your pictures. You are a real person and you do not hide behind a few lines of code.
Automation is important. Learn to identify and use software like content management systems and auto-responders. Provide online training and “FAQ” pages to help your visitors find an answer to their questions. Better if all this is already inbuilt in the opportunity or service you are offering.
Outsource mundane tasks. There are endless sites on the Internet offering virtual assistants for all your needs. Become familiar with and use sites like Elance or oDesk for all the tasks you cannot or do not want to do yourself. You can cheaply get real experts to take care of routine tasks so you can concentrate on the big picture.
Choose a scalable business. Select a proven opportunity appealing to a worldwide audience that offers inbuilt training and automation. Better if it is a big ticket opportunity so you do not have to waste a huge amount of time managing a supporting an influx of customers for the same revenue.
Think passive income. This will allow you to make money leveraging the sales of your own customers. Get into an opportunity that gives you the ability of making a percentage on the sales of those who you have introduced, mentored and trained into the opportunity.
But overall just do not think it’s going to be easy. Believing in push button riches will only disappoint you and make you give up too early. To become an Internet marketing millionaire you must first learn and then apply your knowledge to overcome the most immediate problems, be disciplined, consistent and persistent. And that’s only half of the equation. The other half is doing what you really love and eventually achieve financial the stardom you have been dreaming about.
Millionaire Marketing Machine was built on the above principles. Look into it. Check out the free webinar and if it resonates with your goals and dreams just let me know. I will be happy to help you get there sooner than you thought possible.
As for all online business opportunities, when thinking about joining, astute marketers do their due diligence before making any definitive decision in order to avoid scams and scammers. Prior to joining Millionaire Marketing Machine, the first thing I did was to perform an extensive search looking for reviews and scam reports. I was quite impressed when I found that all reviews were positive and scam reports actually nonexistent. This is quite rare, I thought, and this could definitely be a genuine opportunity.
And so I decided to narrow my search down and find someone already involved in the opportunity living around my area. In the Internet age this may appear peculiar and, in hindsight, it was counterproductive, but back then I felt it was important for me to feel that the people I was going to do business with were physically close by. The idea was that if the person that was going to sponsor me into the Millionaire Marketing Machine opportunity was physically reachable we could have worked together more closely, brainstormed and masterminded and that the relationship could have grown into something more and possibly become a friendship.
So I found this person living just an hour down the road in the nearest town. Actually, this guy contacted me a few months earlier about another online marketing opportunity which, back then, I decided not to pursue. So I called him. We had a chat and he “sounded” like a genuine person. He gave me his web site’s details and asked me to have a look and let him know what I thought.
I did and on his “free” blog (this was a big alarm bell to which I did not pay attention) I found the usual gallery: him with his expensive motor vehicles, happy family pictures in a couple of exotic holiday locations and the standard blurb about his previous working life as an exploited, unhappy employee and then about his courage and determination in deciding to kiss his hated job good bye and pursue his dream of financial freedom by becoming an enlightened online marketing guru and joining the Millionaire Marketing Machine opportunity.
To be honest it smelled a bit fishy, but then I decided that because we were living so close and we had such a friendly chat, he possibly could not be faking it. I was not thinking straight! I had just suddenly lost my job of 15 years due to redundancy and was really hoping this person was going to give me a hand getting started so I decided to invest part of my redundancy pay in the Millionaire Marketing Machine business which, as a matter of fact, ticked all my boxes. I would like to reiterate: MMM is a legitimate business. It is not a “get rich quickly” scheme. It offers great training and resources, but, truth be told, requires a fair bit of knowledge and hard work to get it off the ground. I felt I had enough knowledge and was not afraid of hard work so I got in. The only problem was that, as soon as I bought the business and paid him, my sponsor disappeared.
When I finally was able to get in touch again he revealed himself for what he really was: totally incompetent and only after my money. He gave me a few regurgitated suggestions on what to do which are easily found all over the web. All the promises of “working together to achieve common financial goals”, which were the very reason why I decided to get involved with him in the first place, were suddenly gone! Every time I expressed my opinion I was being negative and now he kept on repeating: “other people are making money with this and so should you if you do the work”. Note: “other people” not “I am making money with this”. Do you get the hint?
So why am I telling you all this? Because I want to help you avoid my pitfalls and because no matter how good the opportunity you get into is, if you do not get the right people to work with, you will have to rely on whatever online marketing knowledge you already have. Of course if you do not have much you can still succeed with Millionaire Marketing Machine because all the training you need is inbuilt in the opportunity, but it will take you much longer and a much bigger effort on your part.
So firstly, before you decide to get involved with someone promising help and support, make sure his website is on at least the first or second page of Google for the keyword you are searching, in this case “Millionaire Marketing Machine”. This indicates without doubts that that person has SEO knowledge and can help you build and rank your website at the same level. This of course does not guarantee overnight success, but it is a solid indicator that he knows what he is doing and can advise you on how to achieve the same results. Notice: I said website and not video. Why? Because anyone can buy a $5 video on Fiverr and somehow get it on the first page of Google, but this does not mean that person has expertise in online marketing.
Secondly, do not believe any hype. When they tell you that you do not have to do anything, but “send traffic” to the squeeze page and the video will do the rest, they are basically telling you that “you will fail”. Generating online targeted traffic and send it to your squeeze page is possibly the hardest task you will ever experience unless you have thousands of dollars to burn in paid advertizing and even then there is no guarantee that the traffic the ads generate will convert. Indeed the free Millionaire Marketing Machine webinar does a wonderful job in sorting out the tyre kickers from the more genuine prospects and keep in touch with them, but you will still have to do your part to convert those prospects into buyers.
Thirdly, no matter what they tell you, avoid SPAMMING or hassling people at all costs, no matter how long it is going to take you to get leads. A single, genuine, targeted lead is way more profitable than hundreds of uninterested or annoyed prospects. And above all be truthful. Do not lie to people just to make a few bucks. I am neither an online marketing guru nor an overnight millionaire and I do not display my personal and family life on my website to make you believe I am living the life of your dreams. They call it “attraction marketing”… I call it “deception marketing”. Would you feel more inclined to trust me with your hard earned cash only because I have been on a few exotic holidays with my wife and kids or because I drive an expensive car?
I do not resort to such trickery and never will. I am just a regular guy with a proven track record of over 20 years of information technology support experience. I have working knowledge of Internet technologies, I know how to and could truly help you setup a real website or blog and will never advise you to get a “free” one. That would be a waste of time and just would not work.
I have supported thousands of people getting their jobs done day after day and effective customer service is my specialty. I am also an expert articles writer. You can check my credentials on Ezine Articles and Articles Base, essentially the most recognized articles directories on the web. Is this going to be enough to guarantee your success? Certainly not, but it will make you feel much more confident that by implementing what I can teach you and if you put in the required effort you will stand a much better chance to get your own business successfully off the ground. And this alone, in my experience, would be worth your investment.
I am also a very friendly person, always looking for like minded people to mastermind with and possibly strike a good, long lasting relationship and a good friendship which I consider the salt of the earth. So if you are out there thinking the same, looking for the same and would like to work with someone like you, just give me a yell and if we click, together we could really make your own Millionaire Marketing Machine race as it is supposed to and win. Speak soon…
Big ticket products usually start at around $500, but the definition as a rule refers to those that are at around $1000 and above.
The idea here is to position your products at the top end of what your reference market is willing to pay for such products.
The main reason why selling big ticket items is the way to go, especially if you are with Millionaire Marketing Machine and selling your own products, is “deal size”.
Let’s say your target is to make a million in a relative short period of time. It becomes obvious that it’s much faster to achieve that target by selling 300 packages at $3500 than selling 10,310 packages at $97. 300 packages a year is less than one sale a day while selling 10,310 packages would amount to over 28 sales a day. Now, as you are well aware, it is rather difficult even to get that many leads in one day let alone sales!
The second reason why selling big ticket packages is a much better option is customer service. Would you rather deal with 300 or 10,310 customers? Think of the amount of time you can save and how much better the quality of your customers will be if you are selling high quality information products like Millionaire Marketing Machine can provide you.
The question is: how do you market big ticket products? Let’s talk about “value levels” and how they relate to online marketing. For $7 to $37 generally you can purchase a simple information eBook or a basic piece of software. With $47 to $197 can get you a basic, personal membership to access audio or video training with transcripts included. $200 to $500 will buy you a more advanced membership like training delivered weekly for several weeks and direct access to the top line of marketers.
With Millionaire Marketing Machine you get much more value for your investment than you would get with any other big ticket online business. When you invest starting from only $500, you get full reseller rights of the business itself and all the products included at your level of investment. You own the business and the products included in your package and, providing you do not give them away for free or resell below the suggested prices, you can sell the concept and business as a franchise at any level below or above your initial investment and you can also resell the products by packaging them any way you see fit. Maybe you want to setup a membership site and offer weekly coaching to your members or you could resell individual products straight off your own business website thereby generating the cash flow vital to grow your online enterprise.
In any case, the best way to start selling the Millionaire Marketing Machine business concept as a franchise is to market the $3500 gold or the $6500 platinum packages. With these packages the buyer/owner qualifies directly to make the whole amount of her direct sales immediately and gets paid directly by receiving a cheque or getting the amount transferred directly into her bank account. She will also receive the price differentials for the sales of the packages made by her clients.
For example, Jane has bought the $3500 gold package from Mary who had previously purchased the $6500 platinum package and was therefore qualified at that level. Jane then sells a $6500 platinum package to Tom. Jane keeps $3500 for her sale to Tom because she is qualified at the $3500 gold level while the remaining $3000 Tom has paid for his platinum package go directly up to Mary as she is the next platinum qualified sponsor above Jane. In this case Mary has made $3500 from the sale she made to Jane and then another $3000 of passive income coming from Jane’s sale to Tom. And this is true for all sales made by Jane or any other of Mary’s franchisees selling packages above the level they are qualified for.
It’s easy to see the power of the Millionaire Marketing Machine concept and how quickly a six or seven figures business can be implemented. To add momentum to this already powerful concept, I am now offering an instant double-up upgrade for a limited time only. When you decide to purchase the $3500 gold package, I will upgrade you to the $6500 platinum level immediately. This way you invest $3500 and you get qualified automatically at the platinum level to receive payments from your future franchisees up to $6500. If you decide to purchase the $6500 platinum package, I will automatically upgrade you to the $12500 diamond level to receive payments from your future franchisees up to $12500. A value of respectively $3000 and $6000 dollars yours today if you take action, start your very own online enterprise and join our group of fantastic online marketers always ready to coach and support you every step of the way.
Many online marketers have realized they can grow an online business selling ads as bulk mailings if they own a large size list to promote offers to.
At first glimpse, this appears to be a sure fire way to build traffic; fork out a small amount of money to get an expert to do a mailing for you to their list and your online business will soar.
You can earn cash selling your products and even build your own mailing list at the same time.
While this is a possibility, be cautious. There are a couple of caveats:
First Rip-off – Freebie Lists
You will almost certainly see clicks and signups but many of these deceivers build large lists of people looking for freebies (time wasters) and then resell the so called “Solo Ads” to unaware online marketers. They guarantee a certain number of open clicks for your ads and typically you can get some sign ups as well. The issue is that the actual value is to a marketer’s BUYER list. It is simple to get giveaway seekers to join your list but many of these tyre kickers will not purchase anything.
Second Rip-off – Every Signup from One Location
Be cautious with deals from overseas. You will get sign ups to your list but they are all appear to come from one place! There is a very high possibility the people that just signed up to your list are located in “overseas sweat shops” and make a few pennies for each list they join or take actions related to this.
Be suspicious of foreign list sharing or paid ads and if you detect signups originating from the same IP address or geographical site, it is very likely you have been conned. So just stop and refrain from doing business with these entities ever again.
This has grown to become big business and unwary online marketers, even the so called “experts”, fall in this trap very frequently! The scammers are getting smarter and smarter with this deception by means of software that masks their IP’s or using various proxy servers to become invisible.
If you really want to use this strategy to grow your online business make absolutely sure you do your due diligence on who is the provider of the list. Read reviews and search trustworthy sites where other marketers have reported on the legitimacy of the lists they distribute their ads with.
Reputable online marketers will circulate this information if they have been successful in selling ads.
If you get a good ad swap or buy do not forget that you should first and foremost get read of the double opt in.
Sure, many people will state that this is a risk if the spam laws are taken into consideration. However, the downside is that the double opt in is bound to greatly reduce the number of sign ups brought by running the solo ads.
Also make absolutely certain your offer to entice people to join your mailing list is a great value offer. It should definitely be a high-quality product or service that has real value for your prospects.
Another aspect to watch carefully is the unavoidable opt outs. If you get lots of opt ins and then a little later you get a horde of opt outs the reason is simple: your offer sucks or once more you have been taken for a ride.
The vast majority of marketers are drifting in the fog of information overload. For this very reason, they eventually are tempted by a guru claiming to possess all the answers to their marketing gloom.
The guru also guarantees you can become insanely wealthy by just following their guidance.
Obviously that advice isn’t free…it normally has a hefty price tag attached.
So what is real? It is a universe of smoke and mirrors, a festival of deception that is aimed at at you for the sole intention of taking your hard earned cash.
Don’t deceive yourself here. All those gurus only aim is to turn YOU into their affiliate slave, habitual ATM and leverage your resources to get them traffic despite of what all of them guarantee to teach you.
The truth is these gurus are in fact teaching you to be unsuccessful! They know that the MORE you fail, the more money you will waste out of sheer frustration.
You will be provided with just enough information to get your attention and then you will be forced to waste more cash on the latest glossy whim the guru offers.
The sad reality is that almost all these gurus treat you as being too stupid to be aware of how things really work.
How can I say this?
In recent times I decided to attend an internet marketing seminar and what I heard from some of the most recognized “experts” (you would be familiar with) was nothing short of disgusting. They were brainstorming the best tactics to get their hands in your pockets and give you back little or no value at all.
I could not believe my ears, but I definitely heard one of them saying: “Entice them with a freedom lifestyle, amaze them with ideas and dreams that we know they will never accomplish, make them believe all of this is easy to obtain and then go for the jugular and credit cards!”
That was the proof I was looking for. Make no mistake. YOU are being deceived by all of the top gurus promising you the unattainable.
I wanted you to know and really understand this because until you do you will keep on wasting more money, get more frustrated and never achieve your dreams.
Exactly the same goes for all those gurus promising you “Free Traffic” to your business websites.
These leaches adore the traffic niche as it is the life and blood of about everybody who needs to make a living online. By the way, people who do not know how to generate traffic are typically oblivious about sound marketing strategies.
Making a living on the wild wild web it’s a tough game and newbie’s are the guru’s preferred target . . .
I am sure some of these gurus had good intentions to begin with and had great ideas for building traffic but they quickly realized it was easier and much more profitable to resell junk traffic, utterly useless software for generating traffic and rehashed marketing courses for gullible folks for easy money.
Don’t be just another casualty in this game. Get the right perspective, knowledge and opportunity right from the start…
Watch the Free Seminar NOW!
The first and most vital step for the success of a PPC campaign is the choice of keywords you are going to target and what keyword research tools you are going to use to find them. This is by no mean a step to take lightly and can be a little difficult. If you have already a web site and you have been working on organic SEO you should already have a pretty good idea of what keywords have been giving you good results.
In this case the choice will be easier although you may have to select those with an affordable CPC (cost per click) and eliminate the most expensive ones. This is if you are running your PPC campaign on a budget. Alternatively if you are starting from scratch, then performing sound keyword research before starting your PPC campaign is imperative.
There are several tools you can use for your keyword research. I personally use the paid version of Market Samurai which I strongly recommend if you are serious about making it online. Market Samurai also offers a free trial version of their award winning software so before you invest in this wholesome tool you can download it and test it out. The free version also comes with some very useful and free training videos which can get you well on your way to become a keyword research master. Click here to secure your free copy of Market Samurai now!
The next best thing, which is totally free, is the Google Keywords Tool. But it is not wise to trust its results as they can crazily fluctuate. So comparing them with the results you get from other tools like Market Samurai can give you much more realistic outcomes and get a much more reliable idea of which keywords you should target. You can also take advantage of another cool feature inbuilt in Google: the auto-suggest tool. Type your seed keyword in the Google search box and check out all the phrases containing your keyword that other users are currently using to search the same topic. All you have to do here is grab them and use them in your PPC campaign.
Be careful though because choosing the keywords for your campaign is very different from selecting those for your organic SEO. With PPC you are targeting a very particular type of surfer; I’d say the most lucrative type of surfer which is the one with its credit card in hand and ready to make a purchase. I know this might sound counter intuitive to the novice, but to make the most of these golden egg geese you should be using negative keywords.
In the next post we will dissect negative keywords and learn how to use them to catch the golden egg geese…Stay Tuned!
In recent posts I have described the basic rules of good SEO or Search Engine Optimization. Now is the time to learn how to do keyword research and maximize click through rate and returns for a successful PPC campaign.
Most internet marketers spend a fair amount of time optimizing their websites implementing various on-page and off-page strategies with the objective of reaching the first page of the main search engines listing and benefit from a large amount of traffic for free. The downside of SEO however is that it can take a fair time to reach the top positions in any of the major search engines; it also requires specific technical knowledge especially for on-page optimization, and a great deal of testing for a successful outcome. Basically it can be a lost battle, especially if contending with strong competitors.
The opposite can be said of pay-per-click. With PPC getting right to the top of search engine listings is almost guaranteed, but it can be extremely expensive again depending on how much the competition is willing to pay per each prospect clicking on their ad and visiting their website. The vital metrics for a marketer using PPC are therefore cost per click, conversion rate and the resulting ROI (return on investment).
Of course to avoid the costs to blow out of proportion a daily budget can be set and also less competitive (less expensive) keywords can be used. The secret of success with PPC is to get your ad to appear at the top of the listings and convert enough visitors into paying clients to achieve a positive ROI while working on your organic SEO strategy hoping to reach the top and get tons of free traffic.
So how do you avoid expensive failures and create a successful PPC campaign?
In my next post I will talk about keyword research and the best tools you can use to maximize PPC click through rate and returns…Stay tuned!
If you want to improve search results directly related to your business website, on-page search engine optimization is absolutely one of the key strategies you should learn and implement and one of the good ways to make money online. To get search engines love you will have to fill your web pages with high quality, relevant content first. Remember, search engines biggest concern is user experience. If you comply with this rule and make them happy they will reward you lavishly. Be warned though, on-page SEO also requires some technical skills. Nothing really fancy, but you must have at least some basic knowledge of HTML as this is exactly what you need to tweak to optimize your web pages.
Once you have mastered the fine art of on page optimization, off-page optimization is the subsequent, logical step you must take. And what you will have to build are relevant one-way back links from authority sites. Once upon a time the ranking algorithm of the most important search engines such us Google, Yahoo! and MSN was mostly based on the number of back links their crawlers were able to detect back to a website. But not anymore; fairly recently, because of the poor user experience resulting from such practice, the actual number of back links has totally lost importance in favor of relevance and proper text anchoring. Worst, your website can be badly penalized if irrelevant back links are detected.
So how exactly can you build relevant back links to your business website? It’s an easy job really and much easier than tinkering with HTML if you are not a coding enthusiast. Following are some off-page SEO recommendations:
1. Article Marketing
As already mentioned relevant, quality content is an absolute must. There is always a hungry crowd hunting for compelling, quality info on the web and if you can provide viable solutions to their problems, quality, relevant back links to your site from authority sites will multiply like wild rabbits (excuse the zoological metaphor) and search engines will love you for that. Of course to be successful on such endeavor being a keen writer will help quite a bit. But do not despair if you are not. For a small amount of dough, you can always outsource a ghost writer from the myriad of outsourcing sites available on the web and get them written for you. Vital for the success of this strategy is also to learn the proper way of taking advantage of the resource box. The resource box is the only place where you are allowed to place the URL of your website, so the anchor text you use to mask that URL should only include keywords relevant to the article you submit and the content of your web page you are linking back to…
2. Forum Contribution
Another good way to make money online is to find and contribute to forums that are pertinent to your website’s content. Avoid being salesy as it abhorred in all forums, be helpful and keep on sharing useful information for the members of the forums. Basically become known by the members and get them to trust you as an expert in the subject matter. Your will then be able to use a signature or a tag-along message at the end of each of your posts is to direct people to find more “free info” on your website and that will give an excellent contribution to your off-page SEO campaign. Remember, just keep it super simple and ensure that it conveys an appropriate message about your website. Ah…and you really should learn proper text anchoring for extra search engine love and to make it easy for the people who decide to visit your site.
And finally good ways to make money online are web logs or more familiarly blogs which have become the most effective weapons of the SEO ninjas. They are easy to setup, use and update, and to be a successful blogger you are not required to be a Hemingway or use a too formal tone, just be yourself, find out what many readers are into and nicely give it to them. Interaction with readers leaving comments and the blog and the author replying to the comments is also great fun, keeps blogs fresh and search engine extremely happy. Again, to make sure search engines give you extra love, you should maintain a blog that’s relevant to your website’s content. One last tip: don’t forget to link your main website to your blog…just in case!
Remember, the secret of success for all these off-page SEO strategies and the best way to make money online is consistency. Try to submit quality articles to the best online articles directories at least two or three times a week and regularly post relevant content on your blog is the perfect recipe for your business website to reach the top of page number one on all major search engines. Forum contribution should also be something high on your list since it will increase your website’s popularity with search engines but also teach you useful stuff from other forum members experience and successes. Plus, if you determine that you don’t enjoy doing all of the above, you can always relay on plan B and just hire someone to do it for you!
Link Popularity as you are already aware is very important for your websites to rank high in search engines.
In the old days, the basic idea was, the more links back to your websites, the higher up the search engines would have ranked them. Today the paradigm has shifted to back link relevance from strictly related high PR websites.
Therefore the most important action you can take is getting those closely related High PR websites to link back to yours.
But more importantly, how can you get those relevant High PR links back without having to spend a fortune and/or spend countless hours on the web searching for link partners without incurring in the potential frustration of being finally denied?
You know that as a webmaster, you have no time to waste, particularly if you are working on this on a part time basis. You must make the most of every minute you spend online if you are to get the most from your efforts.
Having said that, I’m going to expose the approach I use for getting High PR links back to my websites completely free of charge and have them asking me to come back.
The fact is that this can be achieved following the 3 simple steps I’m about to describe so pay attention since if you take correct action on this, you will not only get high PR, highly relevant back links to your sites, you’ll also get a steady stream of laser targeted prospects at the same time……and all at no cost!
Are you ready to start? Great, let’s do it…
1) Write an Article.
The first action you should take is to write a compelling article strictly related to your product or service. This is the lure that draws potential prospects in and gets them to click through to your website once they have read and appreciated it as they will be eager to discover more about you and your products or services.
I know what you are thinking now… you are almost certainly wondering why you must write a compelling article.
Well, it’s pretty straightforward really because of what you will be allowed to pace at the end of your article: your ‘Resource Box’ with your website most relevant info and above all… your website URL . Can you guess what this entails? That URL will be pointing back to your website giving you a high quality and super relevant, high PR back link.
And it does not end there! When an online publisher chooses to select your article for publishing in their newsletter, ezine, website, blog or article directory, they will be required to leave your ‘Resource Box’ with your website information and URL as they appear in your original article automatically multiplying those valuable links back to you.
How cool is that?
Yes, I hear what some of you are saying… “I have no idea how to write a compelling article”… Do not despair; there are many easy ways to work around this. All you have to do is outsource a ghost writer.
There are many sites on the web offering this type of service, but to save you time and effort I will list amongst all the ones I have tested only the three I have found to be easy to use even for a complete newbie and have the highest price-quality ratio:
These will get you started in the right direction, but by all means, feel free to try any of the many available if you have time and resources to spare.
Just do not forget, your article is the backbone of this ‘Back Linking’ tactic, so make sure you put some effort into it and try to get it as much exposure as possible.
2) Publish your article to Article Directories.
This is the following step and a significant one because this is where your creations are going to get selected by website owners and ezine publishers who are constantly searching for brand new, quality content to provide for their audiences appetite for information.
There are large numbers of Article Directories out there and scores of ezine publishers looking for valuable content on a daily basis. And, as previously mentioned, if they happen to like and choose your article for publication in their media, they are under the obligation of including your ‘Resource Box’ with your websites information and URL.
It is just a number game. The more Article Directories and websites you submit your articles to, the more possible back links you’ll be able to get to your website.
Not to mention that Article Directories have RSS (Real Simple Syndication) technology inbuilt. This means that your articles could potentially be distributed to hundreds or even thousands of websites without you lifting a finger, potentially creating an even larger number of back links to your website.
Are you beginning to see the power you can unleash by writing and publishing your own articles?
3) Generate your own RSS Feeds.
This is the last and a very effective step indeed.
Here is what you need to do to set up your own RSS Feed for your writing efforts.
Now, if you are not aware of what RSS is, here’s the essential definition…
RSS is an acronym for ‘Real Simple Syndication’ or ‘Rich Site Summary’. It uses the .XML file extension which is the standard web format used for distributing your news headlines. This is broadly defined as ‘Syndication’.
‘Syndication’ constitutes the actual power of RSS, allowing spreading your content across the web instantaneously to all the websites, subscribers and readers who previously subscribed to your RSS feed.
WordPress is a slightly more advanced content management system, so if you don’t have a lot of experience with CMSs or installing scripts I recommend you set up a Blogger blog which will only take less than 5 minutes of your time. There are many other ways to achieve this and I will write about it in details in another post. For the moment I am just describing some basic options.
Once your Blog is up and running, just add you articles.
IMPORTANT: Make sure you use your URL as a hyperlink and use anchor text with your best, laser targeted long tail keywords or keyword phrases. This way the search engine crawlers will rank your website higher using the keyword phrase you have used in your anchor text.
After you’ve published your articles all that’s left to do is submit your new RSS Feed to RSS Directories and RSS Search Engines. You can start with Ping-O-Matic – http://pingomatic.com and Technorati – http://technorati.com, but there are literally hundreds of them. Just perform a search for RSS Directories to find the best ones.
That’s it folks!
Now, I am well aware there is quite a bit of information in this post especially for someone just learning the ropes so just take it easy and implement it in small steps, but take massive action on this because once what I describe in this post is properly implemented it will benefit your business for years to come by providing high quality and relevant back links to your websites and targeted traffic at no cost through search engines, webmasters and ezine publishers.
Targeted traffic is the most vital component for a successful home based Internet business. There are many reliable ways to get the vital flow going, however the quickest and most effective could be expensive. In this post I would like to reveal some of my favorite marketing methods, which wouldn’t cost you a dime.
We all know that traffic is the most essential thing for a successful Internet business company. There are a lot of reliable ways to jump start your traffic flows, though most of them would cost some money. In this article I’d like to tell you about my favorite web promotion tactics, which wouldn’t cost you a single cent. Moreover, some of them will save you hundreds or even thousands of dollars.
Well, here are the six techniques guaranteed to skyrocket your traffic.
1) Use Profitable Keywords or Keyword Niches for Your Site’s Content
Normally, internet buyers use search engines to find what they are looking for and search engines use keyword rankings to return relevant search results. If want your site to appear on the first page of search engine results, you have to use profitable keywords and keyword phrases.
It is imperative that you select and employ a combination of the most profitable and less competitive keywords appropriately placed within your content. You could produce your own content or you could outsource it to one of many available ghost writing services… In any case make sure it is well written, informative as well as attention capturing and entertaining.
Following these simple rules, in time, you will get high rankings in search engine results and a virtually infinite flow of incoming traffic absolutely free.
2) Exchange back links with relevant sites
An additional great strategy is trading back links with partner or even competitor sites with same or higher PR. One word of advice though, this works well only if both sites are in the same niche or sub-niche. When one site displays another sites link, they will supply one another with the traffic they both create.
This strategy is twice as beneficial because both sides are functioning to generate traffic for each other. Of course, the more links you can exchange or trade with similar sites, the more traffic you could expect.
And yet again, this can be done free or very cheaply. All you have to do is get in touch with the webmaster of the site you are interested in exchanging links with and reach an agreement.
Stay tuned for four more free strategies…coming soon!
3) Write Articles and Distribute Them Across The Internet
There are a large number of sites that offer to publish your articles for free. Of course you must choose relevant categories and submit your articles in line with your main subject. If you sell internet marketing training courses, write press releases and articles about internet marketing and how to be successful online. You should also provide helpful insights and free guidance. Writing articles that offer sound advice and complementary knowledge would contribute immensely to your traffic flow needs.
When internet searchers find your article offering free knowledge and useful tips, you stand a good chance they will be following up and find where the article originated from…your website or blog. A very important and not to be forgotten detail is to write a compelling resource box with a call to action including a link to your site were they can find further info and resources.
4) Join Pertinent Forums, Relevant Blogs and Appropriate Online Communities
You can leverage online forums, blogs and social sites to your advantage. What makes this strategy great is that it is possible to laser target groups that fit the demographics relevant to your products or services. But refrain from blatant advertisement here. Join the discussion that interest you, offer valuable insights and help, and become a valued member of the community you are contributing to. This way you will be seen as an authority and a trusted individual worth doing business with.
The secret when leveraging online communities and forums is to offer valuable contributions and build a reputation for yourself and your business. It is imperative that you capture the market niche you represent and demonstrate your know-how and trustworthiness. As you created a solid foundation for your online reputation, people will trust you and your web business more and more. And do not forget the viral effects this strategy can have. Your satisfied customers will share their trust in you and your credibility to everyone they know. Traffic will definitely skyrocket simply because they now know that you can solve their problems and provide what they need.
5) Offer Newsletters Or e-Zines
You can also leverage the power of newsletters. Make available to people useful samples of your products and accompany them with attractive and practical articles. If your writing is really compelling and entertaining, lots of interested prospects will subscribe to your newsletters and suggest them to many other like minded people. The larger the number of signups for your newsletter, the more laser targeted prospects will be eager to visit your business site. So, if you succeed in arousing the inquisitiveness of your readers they will be automatically compelled to help you back by spreading your words and thereby exponentially growing your traffic.
6) Make use of the Advantages Of Viral Marketing
Viral marketing is an advertising technique that allows you to spread the word about your business like wild fire and completely free of charge. All it takes to go viral is to come up with an original idea, a compelling and addictive game or a hilarious story; there are still millions of ideas out there. Alternatively it can help if you are good at creating gossips of simply be controversial, many products are promoted by using outrage and rumors to make them popular and soon enough go viral.
You can also you can load your websites with content your prospects wouldn’t find anywhere else. If you are successful in doing so, they will pay longer visits and totally absorb your original content. By making good use of this strategy, you will be able to literally infect people with the creativity and entertainment you offer and they will spread it indefinitely to a huge number of other people.
All the methods referenced above are guaranteed to attract an endless stream of free traffic to your business website. However, be aware they will take consistent and disciplined effort and the man hours that come with them. Learn and absorb as much as you can in relation to the strategies described here and before long you will have a great flow of targeted traffic to your websites without the typical costs which will increase your ROI tenfold. Take action. It’s absolutely worth it!
Ranking high in Google’s search results can have an extraordinary effect on your business success.
You can either take on the expertise of a Search Engine Optimization expert, or if you have time and willingness to learn, here are some important changes you can make to SEO you website yourself.
1: Keyword Research
What keywords do you imagine your prospects would type in to search for your products or services? A keyword can be one word (e.g. “marketing”), but long tail keywords, also called keyword phrases or multiple words keywords, are typically preferred, for the very simple reason that they are more specific, more targeted, and therefore more likely to correspond to what your customers are effectively looking for.
I strategy I recommend to SEO your website is to write down as many as you can think of. Then try to be creative…Think of alternative words and do not be afraid to use common misspellings. You’ll be surprised how profitable they could be. And do not forget to consider geographical phrases if you deem them important to attract your ideal customer and you want to operate in the local market. And here is a tactic that is a bit sneaky, but I regularly use with great success: get some ideas from your strongest competitors’ websites. If they have been successful with them, so can you. As a final result you should have a list of 30-35 long tail keywords or keyword phrases.
Select the two keyword phrases you believe would be searched for the most. But also keep in mind, the more competitive a keyword is, the harder it is to accomplish top rankings. For instance, if you want to rank high in Google for a keyword like “make money”, you have a lot of work ahead to reach your goal. My advice is to choose two keyword phrases that are the most appropriate to you business but that are neither vague nor too competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “successful business ideas”)
Once you’ve chosen your two most targeted keyword phrases the next step demonstrates how to make some enhancements to SEO your business website home page.
2: Web Copy
Web copy refers to all the written content on your business website. Since content is king in search engines universe, the keyword phrases you have so laboriously selected will need to be placed purposefully on your webpage to persuade Google that your content is highly relevant to those keywords phrases. The more relevant they are the better. Of course you also need to remember that even though search engines are important; your customers should always come first, so be sure your copy is interesting and enticing to human readers and especially your ideal prospects.
Here’s how you can boost each of your keyword’s relevance:
• Place your keywords in titles, preferably at the beginning of the title;
• Incorporate keywords sparingly at the top of the page;
• Bold or italicize keywords where suitable;
• Rather than having a link to a linked page that states a generic “Click here to read more “, rephrase it to contain your chosen keywords as an anchor text.
Stay tuned for more DYO SEO tips…Coming soon!